The Top Ten Issues in E-Strategy

    Introduction   The Internet is changing the way customers, suppliers, and companies interact to conduct business, communicate, and collaborate. It also changes the way we interact, learn, communicate and negotiate. At the same time, new consumer patterns are emerging due to the Internet and e-commerce. An increasing number of enterprises are using the Internet in order to get higher added value to their business and keep their competitiveness in the global market.  More and more companies are trying to use the Internet to develop e-Strategies.             Let’s look at the definition of e-strategies at first: E-Strategy prioritizes business initiatives and defines key performance indicators for developing e-business systems.[1]   E-Strategy is “the use of Web-based applications and services to select and segment customers, develop and execute marketing campaigns, and distribute leads to the right sales channels.”1   E-Strategy “provides the broad framework for the transformation” from a business to an e-business.  It provides vision, goals and objectives, and the map upon which a company can performs the transformation.1   All in all, e-Strategy is the use of the Internet, automated systems and email to develop methods for carrying out strategic initiatives and developing new markets or more business opportunities. 1         

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